Brand Spotlight: Goodchaps

I am very excited to introduce you to Goodchaps, the newest addition to the Scruffy Little Terrier family!

I have always wanted to ensure the treats we stock offer a variety for all dogs. Especially as some dogs can’t eat meat protein based treats, Goodchaps natural fish treats, offer an alternative to meat based treats and they are delicious!

Goodchaps was started by Mark and Liam Goodwin, who are also passionate about natural products for dogs and the environment. This is why I wanted to bring Goodchaps to you, because I believe that you want the best for your dogs too.

Here’s a conversation we had when I asked Lucy, from Goodchaps, to tell me more about Goodchaps.

Let’s find out more about Goodchaps

Who is behind Goodchaps?

Goodchap’s is the brainchild of father and son team, Mark and Liam Goodwin, who started the company in 2018. 

Combining their extensive knowledge of product and packaging development and how to create and maintain a brand, along with their love of dogs and the environment, it seemed the natural next step in both their lives to work together on creating something new. Teaming up to create Goodchap’s was something both had dreamt of for some time.

How did you get the idea for Goodchaps?

As we are both dog lovers and eco conscious we wanted to create a brand to fill a gap in the market for like minded people. We also wanted it to be a brand that people could trust, and dogs would love; which is how Goodchaps was born!

To us it was very important for people to know that when they purchased a Goodchaps product, not only were they buying something healthy that their dogs would love, it also wouldn’t have a negative impact on the environment.

What was your plan at the beginning and has it changed?

Our plan was simple and started with three core values; to be eco friendly, to create healthy & natural products and to give something back to the dogs we love that give us so much!

Ensuring that we fulfil these values was at the heart of Goodchaps and we are happy to say that it still is today. All of our products, and the packaging they come in, are plastic free and sustainably sourced, with many of our products being handmade here in Somerset. All of our treats are natural and free from nasty additives, and our toys are made from 100% unbleached and undyed cotton.

We also created the ‘Treat a Dog in Need’ campaign, this is so we can, with the aid of our loyal customers, give something back to the dogs that need it with every pack of Mr Fisher’s, Lil’ Scamp’s or Mrs Cook’s sold, we send some of the same high quality treats to rescue centres. 

How many employees did you start with and how many do you have now?

At the beginning it was just father and son team, Mark and Liam. Now Goodchaps have treat packers, toy makers, a sales team, product designers/developers and not forgetting our loyal and enthusiastic four legged product testers! All working extremely hard to make Goodchaps what it is today.

What do you attribute your success to?

As well as the hard working and skilful people all aiding in the success of Goodchap’s, remaining true to our core values and keeping them at the heart of what we do has made Goodchaps a desirable and successful brand.

What is unique about Goodchaps?

We are a brand that people and their dog’s can trust. We continue to be eco friendly at the heart of everything we do, so as well as knowing you are getting products of the highest quality, you also know you are purchasing a product that is less harmful to the environment.

What products do you sell?

We wanted to have something for both humans and hounds!

Although our main focus is on natural and healthy treats, handmade cotton toys and gifts for dogs, we also have a range of illustrated gifts designed by a local illustrator, which includes a stunning range of handmade notebooks! 

How, who and where are the treats designed and made? 

All of our products are designed by Liam, with the help of local illustrator Beth and the wider team at Goodchap’s. All of our treats and toys are packed by hand in Somerset, and made within the UK.

Can you remember the first time you thought ‘Wow’ about your business?

That would have to be our first trade show, PATs Telford 2019. The overwhelming response we had from other well established businesses within the pet industry was the absolute confirmation that we were doing something that was well worthwhile. 

However, the biggest  ‘wows’ happened last year, 2020. Winning multiple awards for our products and overall brand was amazing and entirely unexpected, due to the vast competition from other well deserving companies. To be recognised by both the Pet Industry Federation and PetQuip, picking up awards for both New Business of the Year and Supplier of the Year were things we never thought possible, and it was a fitting tribute to our team that several of our unique products picked up silver awards for Products of the Year.

What do you do to relax?

Everyone at Goodchaps loves their pets, whether that be dogs, cats, guinea pigs or rabbits, and all of us love spending time with, and spoiling them. Founders, Liam and Mark, love their respective rescue dogs, Ralph, Fred, Frankie and Zee, and can often be found walking with them, no matter the weather, in the countryside and nature that we so love and respect.

How did you pick the names for the treats? Do you have plans to expand the treat range?

We wanted our treats to be clearly branded and therefore named, so customers knew exactly what they were getting. 

To make the ‘Treat a Dog in Need’ range stand out from the crowd, and to help illustrate this worthy cause, we created names to pair with illustrations based on Liam’s rescue dog Ralph.

We are always working on expanding our range, listening to our customers feedback and developing products due to their needs. This is how we expanded the range, from the original 6 products we had when we started, to over 30 in less than a year. So as long as our customers keep needing more, we will keep creating!

Is community and sustainability something that is important to Goodchaps?


When it comes to sourcing our fish, sustainability is extremely important, that is why we solely use trusted UK fish merchants who only use fish from sustainable sources. 

Supporting local businesses and the community is also very important to us, which is why we source locally wherever possible. For example, our packaging is printed just around the corner from our office in Wellington.

What’s the best bit about Goodchaps?

Oh that’s a tough one as there are so many!

But I would have to say the best part of Goodchaps is all the people involved. Working with such talented and like minded animal lovers is a pleasure, and talking about our pets is a daily treat that none of us get bored of. 

And of course dogs! Getting to meet and talk with other people about dogs is definitely one of the best bits! This is one of the main reasons we attend as many dog shows, events and dog festivals as we can.

Goodchaps and Scruffy Little Terrier

You can find the full Goodchaps natural fish dog treats range on our website, under ‘For Dogs’. We are sure your terrier is going to love these fish treats!

We hope you agree that the Goodchaps is a great addition to Scruffy Little Terrier. I am very proud to be stocking Goodchaps dog treats, which one will be your terrier’s favourite?

woofs & licks signature from Michelle Barney & Sandy Scruffy Little Terrier


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